Jim Mitchell


👋 Hey. I'm Jim...

Like many Mac users, I began my career on the platform as a design artist in the early '90s. My love for Apple products began with a road-worn Mac SE/30, and it was during those early years of working with Aldus PageMaker, Macromedia Freehand, and Adobe Photoshop that I learned the importance of keeping a computer system optimized.

This led me to create Yasu (Yet another system utility), a simple Mac OS X utility in 2002, which became quite popular through the 2000s. It led to invitations to speak at user groups and was featured in more than a few Mac magazines. I turned the app over to another developer in 2017. Sadly, he didn’t do much with Yasu. Maybe I’ll get it back from him one day and bring it back to life in some way — but I doubt it.


Today, I work as an IT Director for a well-known US based consumer TV brand, where I oversee their Salesforce initiatives. All thoughts and ideas expressed on this personal site are solely my own and do not reflect those of my employer whatsoever.

I am a certified Salesforce administrator, developer, and consultant, as well as a (formerly) certified Scrum Master. Other nerdy experience includes Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I still get decent results out of Adobe Illustrator & Photoshop when I need to.

I am blessed to have found and married an amazing woman, without whom I would be lost, and I have some great kids because of it. In my free time, I enjoy writing code, spending time with my family, playing music, and exploring the outdoors on a hiking trail.

I enjoy hearing from visitors, so if you want to ask a question, share a thought, or just chat, connect with me on Mastodon, Micro.blog, or simply go old-school and shoot me an email.

If you made it this far, I'm impressed. Thanks for reading.


These are flags of countries from visitors to the site. The flags are added to the page using a Hugo shortcode available as part of my Tinylytics for Micro.blog plugin. Pretty cool, right?

Last updated Tuesday, May 21, 2024.